Still riding the Brewers’ postseason wave, WTMJ-AM (620) made it two in a row, topping the latest monthly radio ratings scorecard from Nielsen Audio.
Nielsen’s “November” ratings period actually runs from Oct. 11 through Nov. 7. In that period, which included the Milwaukee Brewers’ appearance in the National League Championship Series, WTMJ, the Brewers’ flagship radio station, posted a 9.4 share of the overall listening audience. (The NLCS ran from Oct. 12-20, with the Brewers losing in seven games to the Los Angeles Dodgers.)
That was down from the 10.4 share the station had the month before, but still strong enough to keep the news-talk-sports station at No. 1 among overall listeners, according to Nielsen numbers posted Monday by radio industry newsletter Tom Taylor Now.
WRIT-FM (95.7), which had been No. 1 overall in the monthly ratings race for 44 straight periods before WTMJ knocked it off, had an 8.7 share of the listening audience, up from a 7.9 share the month before. The station’s numbers are likely to grow; it switched over to all-Christmas music Nov. 15.
Country station WMIL-FM (106.1) came in third in “November” with a 7.5 share, up from a 6.2 share the month before. On Nov. 1, WMIL’s chief country-music rival, WKTI-FM (94.5), switched to carrying the all-sports format of its new sister station, WAUK-AM (540).
Classic rock WKLH-FM (96.5) had a 7.2 share, up from 7.0; and talk-radio WISN-AM (1130 with 6.9 share, up from 6.0.
WKTI and WTMJ were acquired Nov. 1 by WAUK’s parent company, Good Karma Brands.
Good Karma subscribed to the Nielsen service in the Milwaukee market effective with this ratings period, giving a fresh glimpse at its numbers. WKTI had a 2.3 share, down from 3.4, while WAUK had a 0.5 share.
Nielsen’s “December” ratings scorecard, which covers Nov. 8 through Dec. 5, will be the first to give a better early picture of how the format changes are changing the overall standings. Another station switch — WRNW-FM (97.3), which jumped from contemporary hits to sports on Nov. 27 — likely won’t make its impact felt ratings-wise till the period after that.
Rounding out the top 10:
WHQG-FM (102.9) had a 5.3 share in November, down from a 5.4; WLDB-FM (93.3), which switched to all-Christmas Nov. 13, after this ratings period, had a 5.1, down from 5.2; WMYX-FM (99.1), 4.8, down from 5.1; WXSS-FM (103.7), 4.6, down from 4.7; and WKKV-FM (100.7), 4.5, down from 4.8.
The rest of the Milwaukee radio market (or at least the stations that subscribe to Nielsen’s service), excluding streaming-only/HD channels:
WJMR-FM (98.3), a 4.2 share, up from 4.0; WUWM-FM (89.7), 3.6, up from 3.4; WLUM-FM (102.1), 2.8, down from 3.3; WRNW-FM (97.3), 2.7, up from 2.6; WNRG-FM (106.9), 1.7, up from 1.5; WSSP-AM (1250), 1.5, down from 1.9; WYMS-FM (88.9), 1.0, unchanged; WHAD-FM (90.7), 0.8, up from 0.7;
WOKY-AM (920), 0.5, up from 0.4; WZTI-AM (1290), 0.5, down from 0.6; WIIL-FM (95.1, Kenosha), 0.4, down from 0.5; WMSE-FM (91.7), 0.3, unchanged; WERN-FM (88.7, Madison), 0.1, unchanged; and WJYI-AM (1340), 0.1, unchanged.
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